We understand that these past few weeks have been difficult. As we continue to be on the look-out for updates on the impacts of COVID-19, we want to help you effectively reach your customers during COVID-19 amid the physical distancing and Stay-at-Home Orders. These tips can also be used throughout the year to best activate customers and keep them engaged. We rounded up the top ways to reach your customers below:
This might seem obvious, but with all the digital tools out there oftentimes a traditional phone call is overlooked. A phone call can be one of the best ways to connect with people, check-in and let customers know you’re thinking of them.
Social media is a great tool to reach your customers during COVID-19, not just to share updates on your business, but also to share other valuable information to your customers. Provide social content that is going to be helpful to your customers and make sure they see it by establishing your connections on the platforms your customers most frequently use. Be sure to follow us as well on Instagram, Facebook, Twitter and LinkedIn, we would love to share your content!
Tell customers what they need to know with a simple, yet effective newsletter. Be transparent here and let your customers know how you’re responding to the state and federal guidelines and what they can expect from you. This can also be a place where you provide other relevant information and articles around the web that your customers may find interesting and helpful. If you need an example, make sure to sign-up to view our monthly newsletters.
This can be a one-off video or a complete series where you can check-in with your customers and show them some of the latest products and tools you’re offering. Get creative and don’t be afraid to have some fun with these. Customers will remember your face and your personality!
Good old-fashioned mail might just be the ticket for reach your customers during COVID-19 — at least for those who still use it. People are spending more time at home and taking the time to read important announcements. By opting for a direct mail campaign, your messaging could quite literally be in the hands of your customers by the end of the week. Make sure to keep your messaging simple while always staying true to your mission.
While these certainly are not the only ways to reach your customers, we hope they inspire you to connect and communicate in a different way. There are plenty more tips out there to reach your customers, including our special feature dedicated to selling online.
We hope you and your loved ones continue to stay safe!